The idea for Cold Club started in mid-winter, oddly enough. We decided to brave the seriously chilly (and dirty) Amstel water for the first time one Sunday morning. We were shocked, then revitalised, then felt so alive on exiting the water. So started a journey of cold showers, hot saunas, ice baths and deep diving into the research behind why we felt so good.

We won’t bore you with that now though. Looking around, we didn’t feel represented by a wellness industry focussed on beige & cream environments set up for the elite. Where is the fun? Calming and relaxed, sure. But fun? A place that reflects the immense energy you get after your hot & cold session? A place you can bring your group of friends, or make new ones? A place that doesn’t judge you for who you are. That’s Cold Club.